




The My Dream World project was designed as a tool for young people to create their own services and visualise their ideal environment. It utilised service design and artistic methods to enhance the involvement and inclusion of young individuals in Namibia and South Africa through innovative service design tools. Service design is an emerging approach that prioritises the customer’s experience when developing new services. This project specifically focused on identifying solutions that prevent exclusion and promote the health and well-being of young people. The goal was to elevate their voices in the development process while collaborating with partners, including the Ombetja Yehinga Organisation in Namibia, the Cape Peninsula University of Technology (Faculty of Design and Informatics) in South Africa, the Polytechnic of Namibia, RLabs in Namibia, and the South African San Institute. Participatory tools were employed to enhance social equity in underprivileged and remote regions. The project included several exhibitions: “My Dream World: Nuorten unelmia muotoilemassa,” held from April 17 to May 11, 2014, at Arktikum in Rovaniemi, Finland; “My Dream World: Constructing a Service Prototype,” from August 10 to 23, 2014, at The Attic in Cape Town, South Africa; and a showcase at Helina Rautavaara Museum from March 4 to 31, 2015, in Espoo, Finland. Additionally, several research papers documenting the project were published.
![]() My Dream World was an official World Design Capital Project #WDC305 |
My Dream World: Nuorten unelmia muotoilemassa Arktikum, Rovaniemi 17.4.-11.5.2014, My Dream World: Constructing a service prototype the Attic, Cape Town, South Africa 10.-23.8.2014 and Helina Rautavaaran museo Espoo, Finland 4.-31.3. 2015
Related research: Sarantou, M., Kontio, T., & Miettinen, S. (2018). The Hero’s Journey: An art-based method in social design . Research in Arts and Education, 2018(3), 129-149. https://doi.org/10.54916/rae.118863
Related research: Miettinen, S., Kontio, T. and Huhtamaa, I. 2016. Sosiaalisen muutoksen muotoilua taiteen keinoin – sankarinmatkoja afrikkalaisten nuorten kanssa. Ruukku. Taiteellisen tutkimuksen kausijulkaisu. Vol. 6 https://www.researchcatalogue.net/view/261804/261805
