The book gives a speech about design and design thinking to its long-term operators and developers. The book provides background on design thinking, design of public services, design in regional development, and design thinking as an international activity. What is design thinking? The book presents design thinking from different perspectives with the help of concrete case presentations and speeches: What is design thinking? How is it measured? How is it developed as part of the company’s business? How is design creating value for the company’s operations? In addition, the book highlights articles that support design thinking. Design thinking as a tool for regional development Design thinking is brought out from the point of view of regional innovation activities, regional development and regional companies. Companies and designers, on the other hand, bring design thinking to a concrete level: How has design benefited companies’ operations and competitiveness? How has design thinking improved the company’s operating conditions and growth? An international perspective on design thinking Design thinking is also presented from the perspective of increasing international competitiveness. Design thinking is an international phenomenon, but also a way for Finnish companies to compete for markets in the world. The design thinking book is aimed at companies to help them utilize design, increase competitiveness, and create value through design, as well as basic reading for design education. The authors of the book are leading designers and design thinkers.

You can read the book at Teknologiateollisuus. Miettinen, S. (2014). Muotoiluajattelu. Helsinki: Teknologiainfo Teknova Oy.